Birth of the Brainstorming project

Darko Savic
4 min readJun 24, 2020

As things stand right now, no matter how successful and happy you are, your time will end. If you are young you might just not realize it yet. Humanity will eventually conquer what we currently consider to be our major problems — including biological mortality. Will this be within our lifetime? There is a way of shifting the odds in our favor.

The problem

Every generation comes into this world with zero knowledge. We spend a few decades learning, a few decades creating, and then we run out of life. Everything we’ve ever created was accomplished on the shoulders of others. It’s progress by the iteration of ideas, often spanning generations. What if we could accomplish more within our generation? Here is one way to do it.

Why I care

As a child, first faced with the concept of mortality, I was soothed to believe that only people who want to die, actually do so. I eventually figured out that there were design flaws we needed to fix before this becomes a reality. Being young, I thought there would be plenty of time to become a scientist.

Life, however, had non-academic plans for me. It turned out I was good at ideation and strategic planning. Early success allowed me to spend my time building random projects for the sake of happiness. Years later, it dawned on me, as the philosopher Confucius put it: “ We have two lives, and the second begins when we realize we only have one.”

The solution

With my background now mismatched to my mission, I asked myself; “ How can my specific knowledge be useful towards a goal which is outside my area of expertise?” The question turned out to be the answer. The Brainstorming project was created as a way for anyone to contribute to their fields of passion, regardless of their expertise. The platform is designed to harness our collective intelligence and unleash it at specific problems. It is built on three premises:

  • Intellectual synergy; Good ideas can be made brilliant through collaboration.
  • Intellectual diversity; Different minds look at problems from different perspectives. What may be obvious to one person, can spark a revelation in another brain that is wired just a little differently.
  • Intellectual flexibility; Passion drives progress even where knowledge has yet to catch up. As the model example, look at Elon Musk changing lanes from a self-taught computer programmer to a successful rocket engineer.

So the brainstorming platform brings the right people together; matches them by passion rather than just expertise, helps them bridge the different paradigms, and keeps the destructive human behaviors at bay (trolling, bullying, nonsense). The focus is on having the thought process move from mini-breakthrough to breakthrough. This should result in productive collaboration between people who tolerate each other’s shortcomings and build upon each other’s ideas. If not, we will iterate the system until it does.

My use case scenario

Just as Youtube is a general-purpose video sharing platform geared toward everyone interested in sharing or viewing videos, Brainstorming.com is a general-purpose brainstorming platform geared toward everyone interested in intellectual collaboration on problems/goals. Within the sea of mixed content, there are some concerted efforts to do good for the world. A Youtube example of such an effort is the Team Trees campaign where people came together to combat climate change. Analogous to this, is how I personally intend to use the Brainstorming platform. To be clear, the platform itself is general purpose — designed to cater for any ideas people feel passionate about. For me, this is longevity.

My currently small team of researchers is dedicated to helping solve every person’s ultimate problem — inevitability of aging and death. In line with the “law of the hammer” our tool of choice is the Brainstorming platform. We identify worthy directions within our field of interest and work on getting the right people to collaborate on solutions. Anyone can dedicate time and effort to facilitate collaboration within their areas of passion.

Prioritizing the problems

Why focus on longevity? Well, let’s compare it to one of the most pressing problems humanity is facing — climate change. If we don’t fix it within our generation, the next one will have a more difficult world to live in and still be working on solving the problem. However, if we don’t fix aging within our generation — the entire generation will be gone, forever. To you and me, this is the end of the road. If we are to work on future problems, we have to solve this one first.

When we manage to deal with aging, people will be able to keep on creating without a reset every 60–70 years. Imagine what the world would be like if Nikola Tesla, Isaac Newton, Leonardo da Vinci, Charles Darwin, and the rest of their calibre were still here, healthy and sharp. Eventually, one generation will be the last with an expiration date. Why not us? We just have to come together like our lives depend on it.

Good news! They do.

Originally published at https://darkosavic.com on June 24, 2020.

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Darko Savic

Founder of brainstorming.com, interested in biological longevity and the science behind aging.